The air smelled of salt. Seashells were collected, secret codes shared, and seagulls sang overhead.

Childhood was a barefoot summer – simple, sunlit, unforgettable.

retro summer favorites

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  • SS26

    Saltwater sparkling,

    bare feet splashing

    -

    mermaids imagined,

    castles of sand.

    Shells gathered close,

    waves applaud,

    sunlight dances

    on ocean skin.

    Childhood drifts,

    with the tide,

    a summer

    full of magic.

  • COTTON PRINTED

    Salt-kissed mornings, sunlit afternoons —

    the Alfie & Rosie collection brings vintage seaside ease to modern childhood.

    SHOP NOW 

  • HOLLIS DENIMS

    Lightweight comfort, everyday ease —

    the Hollis collection is designed for simple summer living.

    SHOP NOW 

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